O.K., so what’s the difference?
For starters, a business Fan Page is strictly about business. You won’t be discussing Saturday night’s social outing. And, the properly-built business page is made so that it correctly displays all of your business information in Facebook’s preset format or ‘iframe.’
You might be saying, “O.K. I’m all eyes (and ears). Give me some reasons why my business should have a CUSTOM Facebook Fan Page.”
Google loves video! Of the billions of Google searches done every day, many are looking for video content.
Google understands that each internet user wants to gather information in the format that they like best.
Some prefer to READ information. Others want to HEAR information. Still others prefer visual learning and they want to SEE information.
If you study any of the material that Google publishes to guide website owners and developers, they repeatedly tell us that they really want sites that do all this in a way that’s understandable to the average website visitor!