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Two Of The Most Important Marketing Questions Local Business Owners Should Be Asking Today!

Question #1: “Why do today’s companies need custom-formatted ‘business’ Facebook Fan Pages?”

The majority of business owners don’t realize that there is a difference between a personal and a business Fan Page.  Want proof?  A quick search on Facebook will reveal almost 100% personal Fan Pages.


O.K., so what’s the difference?

For starters, a business Fan Page is strictly about business.  You won’t be discussing Saturday night’s social outing.  And, the properly-built business page is made so that it correctly displays all of your business information in Facebook’s preset format or ‘iframe.’

You might be saying, “O.K.  I’m all eyes (and ears).  Give me some reasons why my business should have a CUSTOM Facebook Fan Page.”

  • Your customers are on Facebook every day on a scale that’s never been seen before – and they’re talking about their favorite brands, places, restaurants and more.
  • Everyone understands the power of a referral.  Think of the ‘Like’ button as a type of referral.
  • Facebook friends are generally people who know, like and trust each other.  If your clients tell their network of friends that they should “check this out”, they probably will.
       

    Question #2: “What is the importance of using VIDEOS in my internet marketing campaigns?”

    A regular WordPress blog isn’t enough anymore.  Businesses need to add video to their websites and blogs.  Why?

    Google loves video!  Of the billions of Google searches done every day, many are looking for video content.

    Google understands that each internet user wants to gather information in the format that they like best.

    Some prefer to READ information. Others want to HEAR information. Still others prefer visual learning and they want to SEE information.

    If you study any of the material that Google publishes to guide website owners and developers, they repeatedly tell us that they really want sites that do all this in a way that’s understandable to the average website visitor!    

    SO WHAT DO THE SEARCH ENGINES WANT?

    Google understands that each internet user wants to gather information in the format that he or she likes best. Some prefer to READ information. Others want to HEAR information. Still others prefer visual learning and they want to SEE information. Google Loves Video! If you study any of the material that Google publishes to guide website owners and developers, they repeatedly tell us that they really want sites that do all this in a way that’s understandable to the average website visitor. Google, Yahoo, Bing and the other search engines truly want businesses to serve their visitors to the best of their ability!

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